About 70 percent of the total U.S. adult population (over 152 million) owns some type of portable entertainment device including laptops, music players, and enhanced wireless phones, according to the Consumer Electronics Association (CEA). Of course, this is a huge pool of potential customers for content developers to market their goods and services to. The CEA estimates that consumers will spend over $8 billion dollars in mobile entertainment content over the next 12 months. However, this pool of people is not downloading digital files directly to their PCs or players in large numbers, but you would think that total will rise in the next 12 months as well, if not sooner.
This niche blog has now been merged into the The Wireless Report (www.thewirelessreport.com), which covers all things wireless.
1. I'm guessing the 30% of people out of touch with this technology consist of an older age bracket so the 70% number should only grow.
Posted at 5:25AM on Dec 19th 2005 by gas fireplaces